Privacy Policy
Last Updated: 2026
This Privacy Policy explains how Mr Luck Casino UK ("we," "us," "our," or "leicesterseo.co.uk") collects, uses, discloses, and safeguards your information when you visit our website and use our services. Please read this policy carefully.
Information We Collect
We collect information you voluntarily provide, including:
- Personal Data: Name, email address, phone number, and postal address when you contact us or subscribe to our mailing list
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, referral sources, and clickstream data
We collect this information to improve our services, personalise your experience, and track affiliate referrals to partner casinos.
How We Use Information
Your information is used for:
- Analytics and performance monitoring to understand site usage
- Affiliate tracking and commission attribution for casino referrals
- Site improvement and user experience enhancement
- Sending newsletters, promotions, and marketing communications (with consent)
- Compliance with legal and regulatory obligations
- Fraud prevention and security measures
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track usage patterns and site performance (e.g., Google Analytics)
- Marketing Cookies: Enable targeted advertising and affiliate tracking
- Third-Party Cookies: Set by our partners and affiliate casino networks
You can manage cookie preferences through your browser settings or opt out of non-essential cookies using our cookie consent tool. Please note that disabling essential cookies may affect site functionality.
Third-Party Links
Our website contains links to partner casinos and other affiliate websites. We are not responsible for the privacy practices, terms, or content of third-party sites. We recommend reviewing their privacy policies before providing personal information or engaging in gambling activities.
When you click affiliate links, your referral data may be shared with partner casinos for commission tracking purposes. This sharing is necessary for affiliate programme operation and complies with applicable data protection laws.
Your Rights
Under the General Data Protection Regulation (GDPR) and UK data protection laws, you have the right to:
- Access your personal data
- Rectify inaccurate information
- Request deletion of your data (right to be forgotten)
- Restrict processing of your information
- Data portability (obtain your data in a structured format)
- Object to processing for marketing and profiling purposes
- Withdraw consent at any time
To exercise these rights, contact us using the details below. Please note that some requests may be limited by legal obligations or legitimate business interests.
If you are a US resident, similar rights may apply under the California Consumer Privacy Act (CCPA) and comparable state laws.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes stated in this policy, unless longer retention is required by law. Typically:
- Contact information is retained for 3 years after last interaction
- Analytics data is retained for up to 26 months
- Affiliate tracking data is retained per partner requirements and legal obligations
- Marketing consent records are retained until withdrawal
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
For privacy inquiries, complaints, or to exercise your rights, please contact:
Email: [email protected]
Website: leicesterseo.co.uk
If you believe we have violated your privacy rights or are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top indicates the most recent revision. Your continued use of our website constitutes acceptance of the updated policy.