Running an eCommerce store means competing in an ever-growing digital marketplace. At Leicester SEO, we specialise in eCommerce SEO and PPC services that are tailored to help you rank higher, attract more qualified traffic, and convert visitors into paying customers. Whether you need to improve organic search rankings, create targeted paid campaigns, or both, we offer results-driven strategies designed to grow your online business.
Comprehensive Website Audits
We start by analysing your site’s current performance, identifying areas for improvement in speed, navigation, user experience, and technical SEO.
On-Page Optimisation
From optimising product pages and category descriptions to improving title tags, meta descriptions, and URLs, we ensure your site is fully optimised for search engines.
Keyword Research & Strategy
We identify high-converting, relevant keywords for your products and integrate them into your website content, driving targeted organic traffic.
Product Listing Optimisation
We optimise your product listings on platforms like Google Shopping to make them more visible to potential customers.
Content Creation & Blogging
We help drive traffic with content marketing strategies, such as blog posts, guides, and how-to content that enhances your website's relevance and authority.
Link Building & Local SEO
Building high-quality backlinks and optimising for local search ensures your eCommerce store ranks better on search engines and attracts a wider audience.
Conversion Rate Optimisation (CRO)
We fine-tune your website’s design, layout, and checkout process to convert more visitors into customers.
Google Ads Campaigns
We create and manage Google Ads campaigns, including search ads, shopping ads, and remarketing ads, designed to attract high-intent customers ready to make a purchase.
Product Listing Ads (PLA)
We help optimise your Google Shopping campaigns, ensuring your products appear in relevant search results with compelling ad copy and images.
Targeted Remarketing
Bring back visitors who didn’t convert on their first visit with remarketing campaigns that target users based on their previous interactions with your website.
PPC Audits & Optimisation
We continuously monitor your campaigns, refine targeting, and adjust bids to ensure you’re getting the most cost-effective results.
Performance Tracking & Analytics
We provide in-depth reporting on your PPC campaigns, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), ensuring you're maximising ROI.
Amazon Ads Management
For eCommerce businesses on Amazon, we offer specialised ad management to optimise your product visibility and sales.
Ready to take your online store to the next level? Whether you need help with SEO, PPC, or both, we’ll help you attract more visitors and convert them into loyal customers.
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